A Football Field Inside a Studio

Avocados From Mexico is one of those brands that know exactly who they are, and it shows in everything they do.

True to its name, the brand took us to Mexico to produce its new campaign, with our director Axel Elizondo.

The challenge was no small one: recreating the world of college football, a deeply American culture, and doing it entirely in a studio, for both technical and weather reasons.

We built the sets and took care of every detail of the staging so everything would feel authentic. Classic techniques and new technologies in a single production, with one simple goal: tell a good story and make a piece that, above all, entertains.

None of this would have been possible without a truly collaborative effort between client, agency and production company. A project we enjoyed from start to finish.

Keep the Fe.