Wendy’s, with a Taste of Chile

We take great pride in supporting a brand across both its global campaigns and its local projects. For Chile’s Independence Day celebrations, Naim Maslun worked on a Wendy’s Chile product launch featuring a beloved local staple: the marraqueta bread roll.

Starring Daniel Muñoz and Martín Acertijo, with a concept and script by Estudio Fe, the campaign took Wendy across Chile in search of the best bread, playfully exploring its different names from north to south. The shoot brought together multiple locations in a single day, with two leads who made the whole experience a lot of fun.